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Master of Science in Marketing Intelligence (STEM) Study Group - Towson University Study Group - Towson University, USA

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USD 24244

Annual Tuition Fee

!
*Subject to change and other fees
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USD 45 Waived

Application Fee

Duration icon

24 months

Duration

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6.5

IELTS

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80

TOEFL

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70%

Min GPA

Program Overview

Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded graduate certificate in interactive marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions.

Why Earn a Master’s in Marketing Intelligence?

The U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 22 percent from 2020 to 2030. But the career opportunities aren't just growing. As the field of marketing continues to evolve toward greater use of data and interactive technology, the career paths of data analysts and marketing specialists are overlapping increasingly. Companies need individuals with business mindsets, marketing knowledge and managerial skills who also understand database systems, big data and complex analytics.

As a graduate of Towson University’s marketing intelligence master’s program you will have that diverse skill set and be qualified for jobs such as:

  • Marketing intelligence analyst
  • Digital marketing manager
  • Marketing research analyst
  • Customer insight specialist

 

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Additional Information

Program Level Master's Degree

College/University Processing Time 15 Days

Program Format Full-Time

Optional Practical Training (OPT) work permit

Program Intake

Open

Aug 2026

Closed

Jan 2026

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted into this program, applicants must have a Bachelor's Degree.
    • Students without undergraduate coursework in statistics and programming may be required to complete additional coursework in these areas prior to being admitted the program.

     

    6.5 IELTS Score
    80 TOEFL Score Minimum Overall Score
    57 PTE Score Minimum Overall Score
    115 Duolingo Minimum Overall Score
    70% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    24244

    Tuition Fee
    (USD)

    USD 45 Waived

    Application Fee
    (USD)

    16000 Per year

    Average Cost of Living
    (USD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    for more information about funding options.

    Scholarships

     

    Type of Scholarship Scholarship Information/Amount
    Graduate Direct Admit Fall 2026: $1,000 in Term 1 – students must confirm by 25 June; may not be combined with
    other scholarships; not available for Applied Information Technology MS students

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