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The Fisher College Fashion Merchandising concentration is where management meets fashion. To accomplish this, we often step outside of the classroom and take you on field trips that include: meetings with executives in top firms, consultations with local entrepreneurs, and visits to apparel businesses and retailers that operate in Boston's fashionable Back Bay. Students will discover and embrace creative and imaginative instincts to connect trading and enterprising skills within the apparel, textile and home furnishings industries.  Travel and study abroad programs inspire students both visually and culturally in their fashion studies and future workplace endeavors.

Learning Outcomes

• In addition to the learning outcomes in the Bachelor of Science in Management, students within the Fashion Merchandising concentration will also achieve the following concentration-specific learning objectives:
• Define product and merchandising developmental stages from design concept to end-use consumer product.
• Recognize the importance of aesthetics and principles of design to implement trend forecasting tools and adverting platforms.
• Demonstrate textile knowledge by understanding fiber properties in consumer apparel and home textiles.
• Identify recurring historical costume elements in contemporary fashion products.
• Analyze and critique the ever-changing Omni retail channels utilized by retailers and consumers for profitability.
• Prepare a buying proposal with an assortment plan, pricing strategies and proposed sales reports.
• Establish Integrated Marketing Communications (IMC) plans for print, visual displays and online marketing formats to promote fashion related goods and services.
• Evaluate parameters within the global marketplace in relation to ever-changing trade, political, and technological landscapes of international business frameworks.