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Home > Study in UK > York St John University - York Campus > Master of Science in Strategic Digital Marketing

Master of Science in Strategic Digital Marketing York St John University - York Campus York St John University - York Campus, UK

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GBP 11800

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

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12 months

Duration

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6

IELTS

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75

TOEFL

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50%

Min GPA

Program Overview

There are two options to choose from for this course. You can either apply to study:

  • MSc Strategic Digital Marketing
  • MSc Strategic Digital Marketing (with Professional Experience)

In both options, you will examine the challenges faced by digital marketers in today’s dynamic and competitive business environment and how such challenges can be overcome. You will consider and debate aspects of ethical considerations which impact digital footprints and the evolution of AI. These also include ethical issues that influence digital communications, how these issues affect organisations and how they can be optimised to be more effective.

You will engage with the latest research in digital marketing to develop your critical thinking skills. You will build and apply knowledge of the latest thinking in digital marketing to lead organisations’ success. A prominent focus of the course is practically applying your knowledge of digital tools to business problem identification and solving. Overall, we want you to identify good management practice and apply this contextually to a rapidly evolving and ever challenging business environment.

If you choose the option with professional experience, you will engage in experiential activity for one academic year. This could be a work placement, where you’ll address the demands of digital marketing profession in a workplace, which will give you a competitive edge in your career. Another alternative is the Venture Lab, where you’ll develop entrepreneurial knowledge and skills to advance a new commercial opportunity. York St John University will provide guidance and support throughout the year of professional experience.

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Additional Information

Program Level Master's Degree

College/University Processing Time 30 Days

Program Format Full-Time

Post-Study Work Visa (PSWV) work permit

Program Intake

Closed

Feb 2026

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have a Bachelor's degree.

     

    6 IELTS Score
    75 TOEFL Score Minimum Overall Score
    59 PTE Score Minimum Overall Score
    105 Duolingo Minimum Overall Score
    50% CGPA Minimum Overall Score

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    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    11800

    Tuition Fee
    (GBP)

     Free

    Application Fee
    (GBP)

    10539 Per year

    Average Cost of Living
    (GBP)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    for more information about funding options.

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