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On our BA (Hons) Digital Arts for Animation, Games & Immersion course, you will have the freedom to choose what you want to study – following your interests and future career goals. Whether as a group or as an individual, you will be able to explore the art of making videos, creating 3D animation and 3D experiences, digital art, designing apps, AR and VR or gaming. You get to decide what you want to create and how you want to do it (on approval by the course team).

The course has its roots in art, photography, and digital media. With a range of innovative tech and media, you will switch between long established formats and structures of commercial media production (film and TV, animation, and mass market games design), and new emerging formats (augmented reality (AR), virtual reality (VR), extended reality (XR), casual games, interactive animation and interaction design, projection mapping, immersive experiences, and responsive advertising and immersive installation experiences.

The BA (Hons) pathway is for students striving towards careers in the creative industries. If you are interested in developing and creating exciting, immersive, and interactive projects within the ‘Createch’ industries, this is the place for you. Students will be passionate about creativity, developing ideas and bringing them to life. Plus, you’ll get to dive into real-world projects that are all about getting you ready for the creative industry.

Why choose this course?

Our Digital Arts for Animation, Games & Immersion course is part of the School of Creative Arts, a dynamic academic community where you will be surrounded by creative students from other courses.

From the very beginning you’ll work on projects covering everything from photography to creative videos (both storytelling and experimental ones) to digital artwork, virtual reality, immersive spaces, art installations, mind-blowing animations, and even web/interactive authoring. It’s all part of the creative arts scene, and you’ll be right in the thick of it.

The University of Hertfordshire is situated close to London, with excellent access to industry. Our vibrant campus offers an inspiring and supportive environment in which to build your creative career. It is packed with amazing facilities and the latest technology, including photography studios, darkroom facilities, PC and MAC suite computer labs, as well as AR and VR facilities. The University also has its own sound stage which is used to undertake live projects.

Optional Placement year

Work Placement

At the end of your second year, you have the option to experience a year of working life with a placement, or a shorter internship, a huge CV booster!

Professional work experience is the biggest contributor to your future employability. It allows you to put your knowledge into action, while learning how a business operates and making some handy professional connections.

We'll help you make the most of the experience, holding your hand from start to finish. You also get assistance with your CV, plus help preparing for interviews and presentations, at our ground-breaking mock Assessment Centre Experience.

Students on the programme have recently had the opportunity to benefit from placements at NHS, Worldpay, SMBC, Grant Thornton and Ernst & Young.

Recently, two students got mini-internships in the 'Women in Business' and 'Black in Business' programmes.

Study Abroad

You can take a sandwich year abroad, making that decision in your second year. Studying at one of our international partners is a huge personal development opportunity and an amazing experience.

More and more companies are now working internationally, the experience of living in another country will make a great impression on future employers. Putting knowledge into action, learn how a business operates and make professional connections.

With over 100 partners in 40 countries, the world really is your oyster! Our dedicated study abroad office advises you on your options, to help you make the most of this opportunity.

If you study abroad between your second and third year of study, you’ll pay no tuition fee, either to the partner university or us.