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MA Fashion Communication aims to give you the knowledge, skills and experience to launch your career in the fashion and beauty industry.

You will choose one of 3 areas to specialise in: MA Fashion Communication: Marketing, MA Fashion Communication: Cosmetics Branding and Marketing and MA Fashion Communication: Styling and Creative Direction.

Each specialism has specialism specific seminars within shared modules that allow you to focus your research and outputs on your chosen area and collaborate with students from across MA Fashion Communication.

The first term is shared to allow you to experience each specialism, and you can confirm or change your specialism at the end of term 1. You will develop knowledge and skills in analysing fashion and beauty campaigns, visual communication, technical production, and research methods.

In term 2 you put these skills to use by creating collaborative and industry focused campaigns relevant to your chosen specialism. Term 3 is the culmination of your studies in which you create your final major project and prepare for your entry into the industry. Specialisms are achieved through the work you produce and briefs you choose within shared and optional modules.

Active participation in debates about the future of the fashion and beauty industry is encouraged. You'll explore pivotal issues such as sustainability, diversity, and digital technology, to propose future focused creative solutions.

In all specialisms you will learn to harness the power of compelling storytelling, visual aesthetics, and consumer research, to effectively engage audiences and drive impactful brand narratives. Adopting an international approach, you will be encouraged to reflect on your own heritage, culture, and positionality to promote cross cultural dialogue and peer to peer learning, helping you to become a professional capable of navigating the global landscape of the fashion and cosmetics industry.

This course is suitable for both recent graduates and qualified mature students who aim to work in the fashion and beauty industry. Whilst a related fashion, creative or business degree is useful, it is not essential to join the course.

MA Fashion Communication will prepare you for careers such as fashion and beauty PR, fashion and beauty marketing, fashion styling and creative direction, advertising, trend prediction, social media management, visual merchandising, brand management and the development of future fashion and beauty entrepreneurs.

• Fashion Communication student work by Jingge Huang
• Fashion Communication student work by Dona Dennis

What's covered in this course?

This course covers a range of skills and learning:

Industry Knowledge

You will gain knowledge of the fashion and cosmetics communication landscape and the various functions within them. You also will gain understanding of the critical issues facing the fashion and beauty industry.

Practical Skills

You will explore practical technical skills such as managing photoshoots, working with photographic/video equipment and editing using Adobe software in workshops and studio spaces with lecturers, technicians, and industry guests.

Research and Ideation

You’ll be supported to develop research and ideation skills alongside the understanding and application of theoretical, critical, and analytical skills.

Career Development

Throughout the course you are encouraged to create a professional online presence and supported to develop CVs, search for work experience and effectively promote yourself.

Staff with Industry Experience

Led by staff with industry experience across fashion marketing, beauty, social media, styling and product development with visits from industry speakers from a variety of roles.

Entrepreneurial Opportunities

In partnership with our enterprise team at STEAMhouse the course includes the option to complete a mini start up course and eligibility for the pre-incubator business space.