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The program provides you with a solid foundation in business administration and combines this with practical insights into global economic processes. You will develop a deep understanding of international markets, intercultural dynamics, and the effects of global change. The curriculum includes core modules in economics, specialized management content, and language and methodological skills that will prepare you for challenging tasks in an international environment.
 

Study content

During your studies, you will acquire comprehensive knowledge of business administration, quantitative, and qualitative methods in order to be able to plan and implement sound business decisions. You will learn the principles of sustainable and responsible corporate management and apply scientific methods in a targeted manner to develop your knowledge independently. By strengthening your soft skills, you also optimize your ability to work effectively in teams and organizations. Topics include, among others:

• Fundamentals of Business Administration
• Digital Transformation
• Entrepreneurship & Business Development
• Sustainable Marketing
• English Business Communication
• International Business and Society
• International Trade and Politics
   

Specialisation: International Business

In the fifth semester, you will deepen your knowledge in a compulsory elective major and develop specialized management skills. This will allow you to hone your professional profile. You can choose from International Management, Marketing Management, Finance & Controlling, and Event Management.

Practical Focus

This program places great emphasis on practical learning: you will regularly work on projects and in groups, improve your presentation and communication skills in English, and tackle current economic and social challenges. You will further develop your analytical and intercultural skills through case studies and practical tasks. For your bachelor’s thesis, you will apply your knowledge in a real business context, gaining valuable insights into modern management practices.