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The Internet has transformed communication between companies and their customers, opinion using NICTs to enhance their communication strategy through social media, mobile applications, digital points of sale and blogs.

Employers are looking for strong Internet skills to create optimal user experiences and innovative digital communication tools. The Master's in Digital Communication and Marketing prepares operational professionals with a mastery of business and technical aspects, capable of anticipating digital developments and excelling in digital communication.
 

Program Learning Outcomes

• Understand the digital ecosystem and ?develop your business using digital levers
• Master the technical, marketing and ?communication aspects of the Internet with a view to developing and deploying the company's digital communication strategy ?and plan 
• Use digital tools to implement a business development strategy
• Steer the communication and design plan ?for the digital project
• Draw up and monitor the communications ?budget
• Analyse and optimise the user experience