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Data scientist, as an occupation, has experienced a growth of 492 per cent from 2015 to 2019 (Burning Glass Technologies, National Skills Commission Analysis, 2020). It is widely acknowledged as one of the most desirable careers, not just in Australia, but globally.

Across the world, we are collecting massive amounts of data. It’s the new currency. But that data means very little if we’re not able derive meaningful insights from it. We need skilled data scientists to create meaning with the data.

A significant and accelerating challenge for modern business is managing fast incoming, voluminous and varied data that is increasingly being relied on to make decisions in today's business environment. QUT’s new Bachelor of Business/Bachelor of Data Science will equip you to become a leader in data science, of particular relevance to your chosen field of business.  You'll be confident and capable to translate information into advice to be applied in the real world.

Our Business degrees are designed to inspire students to realise their full potential, to think entrepreneurially, and to ethically and sustainably shape the future of twenty-first century business. Any one of the majors from the Bachelor of Business will be ideal to accompany your studies in data science.

Major: Advertising

Advertising is everywhere you turn, whether you're browsing social media, using search engines like Google, streaming your favourite shows, driving past billboards, or even tuning into podcasts. Advertising promotes products and services, generates awareness, attracts customers, boosts sales, and have the capability of creating a lasting impact. If you possess a creative spirit, an analytical mind, a desire to harness technology and a flair for out-of-the-box ideas, consider a career in advertising.  

In this course, you will develop a comprehensive understanding of the fundamental advertising principles and strategies. You will learn how to optimise the digital environment, navigate widely used platforms, and effectively apply branding and marketing communication techniques. Moreover, you’ll explore the fundamentals  of consumer behaviour, market research, and ethical marketing considerations and gain insights into social enterprises from a global perspective. And in your final unit, Capstone Experience, you apply everything you have learned and work together as a team to create an advertising campaign for a real client.

Our course is designed and taught by award-winning academics and industry professionals who actively work in the field. With over 25 years of experience as industry pioneers, QUT is proud to have introduced Australia's first advertising course. Our internationally recognized experts have shaped the advertising landscape, and with their guidance and expertise, you'll gain the knowledge and skills to confidently kickstart your career.

As part of our Work Integrated Learning (WIL) program, you'll also have the opportunity to work on real-world projects, engage with industry professionals and complete professional work placements. Experience can make a big difference when entering the advertising industry, and with the real-world client projects in your advertising units and the assistance of our WIL team, you’ll graduate with a portfolio of valuable, real-world experience to impress any potential employer.