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Home > Study in Australia > La Trobe University - Melbourne Campus > Bachelor of Media and Communication in Marketing

Bachelor of Media and Communication in Marketing La Trobe University - Melbourne Campus La Trobe University - Melbourne Campus, Australia

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AUD 38600

Annual Tuition Fee

!
*Subject to change and other fees
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 Free

Application Fee

Duration icon

36 months

Duration

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6.5

IELTS

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79

TOEFL

Duration icon

70%

Min GPA

Program Overview

With La Trobe's Bachelor of Media and Communication, you'll learn how to tell stories across any medium. Graduate with a portfolio of work, industry experience and specialised knowledge to meet the demands of the rapidly changing media and communication landscape. With majors in journalism, sports media, media industries, creative and professional writing, or marketing – you can make your degree your own.

Cover news and feature stories as part of Upstart and Upstart Live. Our industry-grade newsroom boasts a three-camera television studio, professional radio broadcast spaces, a dedicated audio recording studio and digital editing suites. You'll experience the adrenaline of live television and radio broadcasting as a presenter, producer and vision switcher – all under the mentorship of highly experienced teachers.

And you won't just create news. You'll also look behind the headlines and investigate the ethical and legal questions that confront journalists every day. Explore the new dilemmas created by rapidly evolving technologies and draw on the expertise of a wide range of experts and media professionals.

Shape your own future with this interdisciplinary degree. You'll choose one major, then explore your interests or build further skills when you choose an optional second major, minors and electives from across the university. You'll graduate with your primary major on your academic transcript, so future employers can recognise your expertise.

Gain real-world experience and build valuable connections that will shape your career. Take on an industry placement at a media organisation or study overseas through international exchange.


Tell the important stories that will shape our world. Depending on your choice of majors and minors, you'll learn:

  • Journalism: Learn how to write, produce, report on and present compelling stories for video, audio, mobile and online platforms.
  • Sports media: Build your specialty with subjects in sports journalism, sports commentary and sport management at a university that partners with organisations including the Matildas, Carlton Football Club and the Melbourne Rebels.
  • Media industries: Develop skills in mobile storytelling, scriptwriting and digital, radio and TV production, including shooting and editing on smart devices and studio cameras for social and broadcast platforms.
  • Creative and professional writing: Hone your writing skills in multiple genres and forms, experimenting with the short story, extended fiction, creative non-fiction and scriptwriting. Examine the strategies other writers use to create mood and meaning.
  • Marketing: Understand consumer behaviour, brand management, product innovation and marketing in the digital space. Focus on the latest practice and future trends in marketing.


Major: Marketing

Marketing provides organisations with the means to communicate their value propositions to their target audience. Through effective marketing practices, organisations can promote the benefits of their offerings (i.e., products and services) to their audience, highlighting the advantages of their offerings as opposed to their competitors. The Marketing major equips you with the knowledge and skills across the areas of overall processes and practices in marketing, integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. This dynamic and in-depth portfolio of skills will enable you to identify marketing problems and opportunities and develop actionable solutions for them—skills integrated into the Marketing major. As a graduate of the Marketing major, you will be able to showcase your problem-solving skills in the dynamic field of marketing.

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Additional Information

Program Level 3-Year Bachelor's Degree

College/University Processing Time 2 Days

Program Format Full-Time

Post-Study Work Rights (PSWR) work permit

Program Intake

Open

Mar 2026, Jul 2026

General Admission Requirement

    Academic Requirement

    • Minimum Level of Education Required: To be accepted for this program, students must have Standard XII Higher Secondary Certificate.

    6.5 IELTS Score
    79 TOEFL Score Minimum Overall Score
    58 PTE Score Minimum Overall Score
    70% CGPA Minimum Overall Score

    Similar Programs

    Tuition Fee

    The values given below are estimated figures, excluding extra charges like material fee, student activity fees, athletic fees, health care, etc., for courses. To know more, please visit the page.

    Average Tuition Fee Per Year

    38600

    Tuition Fee
    (AUD)

     Free

    Application Fee
    (AUD)

    29710 Per year

    Average Cost of Living
    (AUD)

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    The living costs include the total expenses per month, covering accommodation, public transportation, utilities (electricity, internet), books and groceries.

    for more information about funding options.

    Scholarships

    La Trobe international scholarships

    Studying in Australia is a major investment, and La Trobe supports international students with a wide range of scholarships and financial aid. These awards recognise academic excellence, reward ambition and help make study more accessible across undergraduate, postgraduate and research programs.

    The scholarships listed below represent opportunities that may be available to international students, with eligibility depending on factors such as academic performance, course, discipline, country of citizenship and campus. Some are tailored to specific campuses or fields of study.

    Each scholarship has its own criteria and application process, so we encourage you to review the details carefully to see what support may apply to you.

     

     

    Amount Opening Date Closing Date Status Who is it for? How is it paid? Background Are you eligible to apply?
    Up to 25% reduction in course fees 29/09/2023

    31/12/2026

    Open Future undergraduates, Future postgraduate coursework, International Student This scholarship will be applied as a discount to tuition fees for each subject studied for the entire duration of the course. Recipients are required to meet all conditions (if applicable) outlined in the Letter of Offer and accept the offer by paying the required deposit before the scholarship can be applied. Please note: Failure to meet condition(s) and pay the acceptance deposit on time may result in the withdrawal of the scholarship.

    La Trobe University values academic excellence. High-achieving international students considering applying for an undergraduate or postgraduate course will be automatically considered for this scholarship.

    The La Trobe High Achiever Scholarship rewards high achieving International students. This scholarship is worth between 15% to 25% off the annual tuition fees for the duration of studies.

    To be eligible to apply for this scholarship, applicants must:

    • Be a citizen of a country other than Australia or New Zealand and be applying to start an undergraduate or postgraduate coursework program.
    • Be a new International student applying for 2024-2026 intakes.
    • Be a full fee-paying student (Non-sponsored).
    • Apply to a program in the .
    • Not available to humanitarian or other permanent visa holders.

     

    Recipients of the scholarship shall be selected by the University based on their:

    WAM* ATAR Equivalent Scholarship Amount
    60-69.9 60-69 La Trobe High Achiever Scholarship - 15% 15%
    70-74.9 70-74 La Trobe High Achiever Scholarship - 20% 20%
    75+ 75+ La Trobe High Achiever Scholarship - 25% 25%

     



     

    Amount Opening Date Closing Date Status Who is it for? How is it paid? Background Are you eligible to apply?
    $2000 24/07/2025 01/11/2026 Open Future undergraduates, Future postgraduate coursework, International Student The grant amount will be deducted from the second semester tuition fees. International students applying for an undergraduate or postgraduate course to study at La Trobe University can be rewarded a bonus grant for completing their admission process early. Recipients will automatically be eligible to receive an Early Acceptance Grant of $2,000. 

    To be eligible to apply for this scholarship, applicants must:

    • Be a citizen of a country other than Australia or New Zealand and be applying to study in Summer semester 2025 or any intake in 2026 (Semester 1, Semester 2 and Summer semester).
    • Not be a humanitarian or other permanent visa holder.
    • Be a full fee-paying student (non-sponsored).
    • Be applying for direct entry into one of the . Other students are not eligible.
    • Commence their studies at any of the La Trobe University Victorian campuses or Sydney Campus in 2025/6.
    • Meet the University's English language requirements and all the other conditions stated on the Offer Letter, accept the offer, and pay the required deposit mentioned on the offer. 
    • Students who receive a Conditional Confirmation of Enrolment (COE) will be considered eligible for the grant.
    • This grant is not available to La Trobe College Australia (LTCA) packaged students (ELICOS, Foundation, and Diploma).
    • All students who accept up until the deadline, including those who have already accepted, will be eligible for this grant. 

     

    Intake Course Commencement EAG Deadline
    Semester 1/Term 1 2026 March 2026 Offer accepted by Sunday 1 Feb 2026
    Semester 2 2026 July 2026 Offer accepted by Sunday 21 June 2026 (Sunday 12 July for applications submitted within Australia)
    Summer Semester/Term 5 & 6 2026 November 2026 Offer accepted by Sunday 11 Oct 2026 (Sunday 1 Nov for applications submitted within Australia)

     


     

    Amount Opening Date Closing Date Status Who is it for? How is it paid? Background Are you eligible to apply?
    A reduction of either 50% or 100% off the total course tuition fee. 07/11/2025 17/05/2026 Open Future undergraduates, Future postgraduate coursework, International Student This scholarship will be applied as a discount to the recipient’s tuition fees for each subject undertaken throughout the duration of their course. To receive the scholarship, the recipient must meet all conditions (if applicable) outlined in their La Trobe University Letter of Offer and formally accept the offer by paying the required deposit, as specified in the offer letter. This must be completed before the scholarship acceptance deadline. The scholarship value will be credited to the recipient’s tuition account starting from the second semester. Please note: Failure to pay the acceptance deposit by the specified deadline will result in the automatic cancellation of the scholarship.

    At La Trobe, we recognise and support future leaders who are driven to make a difference. The Vice-Chancellor Scholarship is our most prestigious scholarship, awarded to individuals who have excelled not only in their studies but also in extracurricular activities, sports, and community engagement - those who go beyond academics to create real change.

    This highly competitive scholarship offers either 50% or 100% tuition fee reduction. Through this scholarship, recipients will become part of a vibrant, innovative, and globally connected university, and will be a part of the La Trobe University student ambassador program, where they can develop the skills and networks to shape the future.

    To be eligible to apply for this scholarship, applicants must:

    • Be a citizen of a country other than Australia or New Zealand and be applying to start the program from Semester 1/Term 1-3 2026 intake.
    • Not be a humanitarian or other permanent visa holder.
    • Be a full fee-paying student (non-sponsored).
    • Be applying for direct entry into one of the . Other students are not eligible.
    • Commence their studies at any of the La Trobe University Victorian campuses in 2026.
    • Meet the University's English language requirements and all other conditions stated on the Offer Letter.
    • Obtain an offer letter before selection for the scholarship. Exceptions must be approved by La Trobe University. All students must have passed Genuine Student assessment, including financial checks before they can be considered for this scholarship. 

     

    Recipients of the scholarship shall be selected by the University based on their:

    • Outstanding academic performance (minimum WAM requirement 80)
    • English language proficiency
    • Written statement received in the application form 

    The final number of successful candidates will be determined through a thorough evaluation process and confirmed by La Trobe University. 

    *A is an average mark that takes into account the credit point value of the subjects that you have completed. It is based on the actual mark of all subjects completed in your course at any given time.

     

    Recipient obligations

    • The scholarship cannot be deferred to 2027. If the recipient is unable to secure a student visa for 2026, the scholarship offer may be revoked.
    • Recipients are required to maintain full-time enrolment at La Trobe University and demonstrate satisfactory academic progress throughout their studies.
    • Please refer to the Offer Letter for full terms and conditions.
    • Recipients will be required to participate in International Scholarship Program events during their studies in Australia.

     

      Semester 1/Term 1/Term 2/Term 3 2026 Semester 2/Term 4/Term 5 2026
    Application submission deadline (To be considered for the scholarship) International students located outside of Australia: 14 December 2025
    International students located in Australia: 1 February 2026
    Middle East and East Asia: 29 April 2026
    All other international students located outside of Australia: 17 May 2026
    International students located in Australia: 1 July 2026

     




     

    Amount Opening Date Closing Date Status Who is it for? How is it paid? Background Are you eligible to apply?
    A reduction of 50-100% off the total course tuition fee  07/11/2025 17/05/2026 Open Future undergraduates, Future postgraduate coursework, International Student This scholarship will be applied as a discount to the recipient’s tuition fees for each subject undertaken throughout the duration of their course. To receive the scholarship, the recipient must meet all conditions (if applicable) outlined in their La Trobe University Letter of Offer and formally accept the offer by paying the required deposit, as specified in the offer letter. This must be completed before the scholarship acceptance deadline. The scholarship value will be credited to the recipient’s tuition account starting from the second semester. Please note: Failure to pay the acceptance deposit by the specified deadline will result in the automatic cancellation of the scholarship.

    Data is shaping our future, as industries everywhere rely on expert data analysts to make smarter decisions. With a degree in analytics, you’ll learn to approach complex problems, spot trends, and turn numbers into meaningful insights. From business and healthcare to sports and finance, data drives it all—making this a career path that’s in high demand.

    At La Trobe University, with access to world-class teaching and industry connections, you’ll learn from leading researchers at our Centre for Data Analytics and Cognition (CDAC) and engage with global partners like SAS, Microsoft, PwC, and IBM. You’ll also have the opportunity to apply for voluntary internships, gaining hands-on experience with top organisations.

    Join La Trobe and take the next step toward a future in data analytics, insights and innovation. 

    The scholarship provides a 50 or 100% reduction in annual tuition fees for international students enrolled in the following data & analytics-related undergraduate and postgraduate programs: 

    • Bachelor of Business Analytics
    • Bachelor of Commerce (Business Analytics major)
    • Master of Business Analytics
    • Master of Business Information Systems
    • Master of Digital Health
    • Master of Sports Analytics

    To be eligible to apply for this scholarship, applicants must:

    • Be a citizen of a country other than Australia or New Zealand.
    • Not be a humanitarian or other permanent visa holder.
    • Be a full fee-paying student (non-sponsored).
    • Be applying for direct entry into one of the courses listed above. Other students are not eligible.
    • Commence their studies at any of the La Trobe University Victorian campuses in 2026.
    • Meet the University's English language requirements and all other conditions stated on the Offer Letter.
    • Obtain an offer letter before selection for the scholarship. Exceptions must be approved by La Trobe University. All students must have passed Genuine Student assessment, including financial checks before they can be considered for this scholarship. 

     

    Recipients of the scholarship shall be selected by the University based on their:

    • Outstanding academic performance (minimum WAM* requirement 70)
    • English language proficiency
    • Written statement received in the application form 

    The final number of successful candidates will be determined through a thorough evaluation process and confirmed by La Trobe University.

    *A is an average mark that takes into account the credit point value of the subjects that you have completed. It is based on the actual mark of all subjects completed in your course at any given time.

     

    Recipient obligations

    • The scholarship cannot be deferred to 2027. If the recipient is unable to secure a student visa for 2026, the scholarship offer may be revoked.
    • Recipients are required to maintain full-time enrolment at La Trobe University and demonstrate satisfactory academic progress throughout their studies.
    • Please refer to the Offer Letter for full terms and conditions.
    • Recipients will be required to participate in International Scholarship Program events during their studies in Australia.

     

      Semester 1/Term 1/Term 2/Term 3 2026 Semester 2/Term 4/Term 5 2026
    Application submission deadline (To be considered for the scholarship) International students located outside of Australia: 14 December 2025
    International students located in Australia: 1 February 2026
    Middle East and East Asia: 29 April 2026
    All other international students located outside of Australia: 17 May 2026
    International students located in Australia: 1 July 2026

     


     

     

    Amount Opening Date Closing Date Status Who is it for? How is it paid? Background Are you eligible to apply?
    A reduction of either 50% or 100% off the total course tuition fee.  26/11/2025 17/05/2026 Open Future undergraduates, Future postgraduate coursework, International Student This scholarship will be applied as a discount to the recipient’s tuition fees for each subject undertaken throughout the duration of their course. To receive the scholarship, the recipient must meet all conditions (if applicable) outlined in their La Trobe University Letter of Offer and formally accept the offer by paying the required deposit, as specified in the offer letter. This must be completed before the scholarship acceptance deadline. The scholarship value will be credited to the recipient’s tuition account starting from the second semester. Please note: Failure to pay the acceptance deposit by the specified deadline will result in the automatic cancellation of the scholarship.

    La Trobe University has a bold ambition to transform research, education, and student support by applying an ‘AI-first’ approach, supported by a new partnership with Microsoft Australia and New Zealand and leading cyber security provider CyberCX.

    Artificial intelligence is one of the most transformative fields in technology today. Revolutionising industries from healthcare to finance, AI is offering solutions to complex problems and creating new possibilities. At La Trobe, our students gain essential skills in programming, data analysis, and machine learning, equipping them to shape the future of technology. As AI continues to evolve, so will the strong demand for artificial intelligence professionals in the public and private sectors, including opportunities in digital healthcare, smart manufacturing, smart cities, sustainable energy infrastructure, precision agriculture and more.

    Be a part of this exciting future with our Artificial Intelligence scholarship which provides a 50 or 100% reduction in annual tuition fees for international students enrolled in any of the following courses in 2026, covering the full duration of their studies: 

    • Bachelor of Computer Science
    • Bachelor of Information Technology (AI/Cloud Analytics/Data Science major)
    • Bachelor of Science (AI/Data Science major)
    • Master of Artificial Intelligence
    • Master of Data Science
    • Master of Information Technology (AI)
    • Master of Quantum IT 

    To be eligible to apply for this scholarship, applicants must:

    • Be a citizen of a country other than Australia or New Zealand.
    • Not be a humanitarian or other permanent visa holder.
    • Be a full fee-paying student (non-sponsored).
    • Be applying for direct entry into one of the courses listed above. Other students are not eligible.
    • Commence their studies at any of the La Trobe University Victorian campuses in 2026.
    • Meet the University's English language requirements and all other conditions stated on the Offer Letter.
    • Obtain an offer letter before selection for the scholarship. Exceptions must be approved by La Trobe University. All students must have passed Genuine Student assessment, including financial checks before they can be considered for this scholarship.

     

    Recipients of the scholarship shall be selected by the University based on their:

    • Outstanding academic performance (minimum WAM* requirement 70)
    • English language proficiency
    • Written statement received in the application form. 

    The final number of successful candidates will be determined through a thorough evaluation process and confirmed by La Trobe University.

    *A WAM is an average mark that takes into account the credit point value of the subjects that you have completed. It is based on the actual mark of all subjects completed in your course at any given time.

    Recipient obligations

    • The scholarship cannot be deferred to 2027. If the recipient is unable to secure a student visa for 2026, the scholarship offer may be revoked.
    • Recipients are required to maintain full-time enrolment at La Trobe University and demonstrate satisfactory academic progress throughout their studies.
    • Please refer to the Offer Letter for full terms and conditions.
    • Recipients will be required to participate in International Scholarship Program events during their studies in Australia.

     

      Semester 1/Term 1/Term 2/Term 3 2026 Semester 2/Term 4/Term 5 2026
    Application submission deadline (To be considered for the scholarship) International students located outside of Australia: 14 December 2025
    International students located in Australia: 1 February 2026
    Middle East and East Asia: 29 April 2026
    All other international students located outside of Australia: 17 May 2026
    International students located in Australia: 1 July 2026

     

     



     

    Scholarship Criteria—Scholarship - UG

    Eligibility High School Scoring Scholarship Amount
    A level 7/IB 24 / KCSE B/65% to 74.99%* 15% scholarship on the entire duration of the program.
    A level 8 and 9/IB 25 -28 / KCSE B+/ 75% to 79.99% 20% scholarship on the entire duration of the program
    A level 10 25% scholarship on the entire duration of the program


    Scholarship Criteria—Scholarship - PG

    60% - 69.9% 15% scholarship on the entire duration of the program.
    70% - 74.99% 20% scholarship on the entire duration of the program
    75% and Higher 25% scholarship on the entire duration of the program

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